Jubilant Retail

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Jubilant Retail has 5 hypermarket-cum-malls in Bengaluru, India under the brand name "Total"

Profile

First Company to launch hypermarket cum mall
Enjoys a market share of ~20% in Bengaluru
Total is the 2nd largest retailer in Bengaluru with over 8,00,000 sq ft of retail space and over 1,20,000 sq ft of warehouse space
Plans to expand to 10 stores by FY2014 in Bengaluru

Strengths

Mall & Hyper market business model complements each other in delivering footfalls and steady income stream from mall rentals
Positioned on Assortment leadership – Constant Innovation through category expansion & addition to suit local tastes
Brands & private labels complement to drive sales/sq ft
Sound category management, focus on quality control and flexible systems and process
Combination of real estate and retail play with demonstrated competencies in both
Competitive pricing through optimal local sourcing strategy and supply chain

Operational since February 2008
Location : Sarjapur Road
Store Area: 209,588 sq. ft
Catchment area: Affluent residential area populated by dense high rise new apartment complexes.

Operational since November 2008
Location : Old Airport Road
Store Area: 171,590 sq. ft
Catchment area: Landmark tourist destinations, close to central business district.

Operational since June 2011
Location : Outer Ring Road, Mahadevapura.
Store Area: 142,000 Sq Ft sq. ft
Catchment area: High business potential area with affluent population and is a highly preferred housing destination.

Store 1